We're a global insights agency.
Qual&Quant
Tech, Entertainment&Gaming
Senior&Smart
We believe in insights that are sharpened to a point
To get there, we balance
the method and the magic
A small, senior team with total focus. Meticulous recruitment. Craftskills married with crafty tech. Unflinching clarity. Beautiful design and incisive storytelling
This gets us to sharp insights, that are straightforward, memorable, and useful.
Otherwise…what’s the point?
Our Clients
Our Approach
We tackle research briefs across the spectrum of how, and why, people engage with brands and content
WHERE IS THE SPACE FOR NEW OR BETTER EXPERIENCES?
Genre & audience landscapesPurchase journeysSocial & cultural discourse
WHAT COMPELS CONSUMERS TO ENGAGE?
Motivational segmentationsInnovation & blue spaceProposition development
HOW ARE BRANDS DELIVERING THROUGHOUT THE EXPERIENCE?
NUE / UXLifecycle journeysCompetitor teardowns
HOW CAN BRANDS FACILITATE ADVOCACY & COMMUNITY?
Brand positioningCommunity engagementInfluencer understanding
Our Work
GOING DEEP FOR GAME MODE DEVELOPMENT
Our client wanted to translate player needs and fandom into game development. We used behavioral recruitment to hunt for fans in their natural communities; spoke with experts in the business of soccer; and with content creators to bring a fresh lens from their communities. A deliberative qual process then unlocked the strengths and pain points across the experience, followed by creative sessions to develop distinct innovation platforms for the franchise.
INNOVATION THROUGH SEGMENTATION
A hugely successful RPG game wanted to better understand retention and monetization opportunities through the funnel. We ran longitudinal NUE research, innovation focused qual, and targeted surveys at key cohorts audience groups. This allowed us to build a rich segmentation that bridged motivations and behaviors...and to identify innovation spaces through the journey.
MAKING EXCELLENT GAMES, ACCESSIBLE TO EVERYONE
Our client wants to make excellent games, for everyone. To help them understand 'everyone', they wanted context around the trade-offs in experience between different ways to play games. We tasked a range of respondents to become experts...spending 2 weeks buying controllers, downloading apps, streaming games, and bringing friends to play. Their work highlighted unexpected trade offs and benefits in vivid, tangible detail.
TAKING A CLASSIC IP TO THE GAMING MASSES
Our client is developing new games based on a classic sci-fi IP...which has concurrently been reimagined in a huge movie. Using a combination of social discourse analysis, digital profiling, qual communities and quant surveying we clarified the pillars of the IP and how they needed to be articulated by genre to attract both established, and new, audiences.
UNLOCKING ADVERTISING OPPORTUNITIES
Our client wanted to build a singular narrative around their brand to use in conversations with advertisers. We did research in 12 markets using a range of qual and quant tools to explore and unlock the value of the brand. And then translated that into strategies and best practices for advertisers. The outputs were clear roadmaps for how brands can leverage the unique strengths of the platform in the most effective way across a range of ad formats.
BUILDING LOYALTY THROUGH BRAND GENEROSITY
We were tasked to build a new framework for brand generosity. We used a 360 research approach which deployed AI to identfy and calibrate wider cultural themes and codes around brand loyalty; online communities and innovation sessions with customers; and spent time with customer service teams who have a unique insight into their customers. We then sythesized everything to highlight the possibilities to deliver category leading brand generosity.
Our Team
Three research agency MDs from London and Los Angeles walk into a bar… and remind themselves just how much fun it is to run headlong into big brand questions, play with new tech, cook up smart techniques, and actually solve some problems. And lo, The Point is born!
Adam Short
Co-founder
Entertainment and sport specialist. Quanty with qual sensibilities. Previously MD of 2CV in EMEA.
Ollie Willis
Co-founder
15 years of entertainment and gaming research. Former Managing Director of 2CV:US out of LA
Alex Nketiah
Co-founder
Brand, proposition + comms expert Former Head of Qual, 2CV and Managing Partner, Davies and McKerr.
Kevin Tran
US Qual Lead
Qual expert in tech, retail, with an emphasis on gaming and entertainment. Former Senior Research Manager of 2CV
Adam Pemberton
VP Entertainment
Gaming, entertainment and tech specialist with analytics expertise. Nearly 20 years in research across agency and client roles.