We're a global insights agency.
We believe in insights that are sharpened to a point
To get there, we balance
the method and the magic
A small, senior team with total focus. Meticulous recruitment. Craftskills married with crafty tech. Unflinching clarity. Beautiful design and incisive storytelling
This gets us to sharp insights, that are straightforward, memorable, and useful.
Otherwise…what’s the point?
Director, Research & Brand Strategy
A gem of a research partner – start to finish. Go to The Point if you’re seeking thorough methodologists without a lot of fuss. They ask smart questions, make it look easy, and you end up with a report that answers your original questions and probably illuminates something new, too!
Head of Games and Interactive CI
The Point are a wonderful team to work with - knowledgeable experts and true thought-partners. In each of the projects we've partnered with them on, they've pushed and evolved our thinking, and been receptive to us doing the same. Having the founders and project teams be one and the same has been brilliant - we've spent hours together in the trenches and they've brought in world-class partners whenever needed. Can't recommend enough.
Director, Voice of Customer
The Point are all bite, no bark.
Director, International Insight
We wanted to gather an Avengers style team of experts to tackle a big and gnarly brief, and The Point were the obvious candidates for the consumer insight piece. We got a thorough and thoughtful piece of work using a blend of methods across a number of markets globally.. and it was delivered in a way that will give it legs right across our business. A simple and usable framework for maximising our opportunities.
Chief Creative Officer
Really valued The Point’s desire to understand the challenge we were trying to solve and tailor their approach accordingly. They keep us totally involved and absolutely deliver on our goal of actionable insights.
VP, Global Player Insights
The crew at The Point has not just impressed us in early projects but continues to be a highly valued partner. The team really understand the gaming space by heart and deliver excellence in methodology and execution.
WHERE IS THE SPACE FOR NEW OR BETTER EXPERIENCES?
Genre & audience landscapesPurchase journeysSocial & cultural discourse
WHAT COMPELS CONSUMERS TO ENGAGE?
Motivational segmentationsInnovation & blue spaceProposition development
HOW ARE BRANDS DELIVERING THROUGHOUT THE EXPERIENCE?
NUE / UXLifecycle journeysCompetitor teardowns
HOW CAN BRANDS FACILITATE ADVOCACY & COMMUNITY?
Brand positioningCommunity engagementInfluencer understanding
Our client wanted to translate player needs and fandom into game development. We used behavioral recruitment to hunt for fans in their natural communities; spoke with experts in the business of soccer; and with content creators to bring a fresh lens from their communities. A deliberative qual process then unlocked the strengths and pain points across the experience, followed by creative sessions to develop distinct innovation platforms for the franchise.
A hugely successful RPG game wanted to better understand retention and monetization opportunities through the funnel. We ran longitudinal NUE research, innovation focused qual, and targeted surveys at key cohorts audience groups. This allowed us to build a rich segmentation that bridged motivations and behaviors...and to identify innovation spaces through the journey.
Our client wants to make excellent games, for everyone. To help them understand 'everyone', they wanted context around the trade-offs in experience between different ways to play games. We tasked a range of respondents to become experts...spending 2 weeks buying controllers, downloading apps, streaming games, and bringing friends to play. Their work highlighted unexpected trade offs and benefits in vivid, tangible detail.
Our client is developing new games based on a classic sci-fi IP...which has concurrently been reimagined in a huge movie. Using a combination of social discourse analysis, digital profiling, qual communities and quant surveying we clarified the pillars of the IP and how they needed to be articulated by genre to attract both established, and new, audiences.
Our client wanted to build a singular narrative around their brand to use in conversations with advertisers. We did research in 12 markets using a range of qual and quant tools to explore and unlock the value of the brand. And then translated that into strategies and best practices for advertisers. The outputs were clear roadmaps for how brands can leverage the unique strengths of the platform in the most effective way across a range of ad formats.
We were tasked to build a new framework for brand generosity. We used a 360 research approach which deployed AI to identfy and calibrate wider cultural themes and codes around brand loyalty; online communities and innovation sessions with customers; and spent time with customer service teams who have a unique insight into their customers. We then sythesized everything to highlight the possibilities to deliver category leading brand generosity.
Entertainment and sport specialist. Quanty with qual sensibilities. Previously MD of 2CV in EMEA.
15 years of entertainment and gaming research. Former Managing Director of 2CV:US out of LA
Brand, proposition + comms expert Former Head of Qual, 2CV and Managing Partner, Davies and McKerr.
US Qual Lead
Qual expert in tech, retail, with an emphasis on gaming and entertainment. Former Senior Research Manager of 2CV
Gaming, entertainment and tech specialist with analytics expertise. Nearly 20 years in research across agency and client roles.